For a long time, Made in China has remained the world's number one, but the problem of being large but not strong is still prominent. The low price of Made in China is certainly one aspect, but if the quality stability is not up to standard, the even lower price cannot be recognized by the international market
In the 2008 global financial crisis, foreign casters shut down their production lines or even went bankrupt due to oversupply and huge losses. The demand for casters in foreign markets has sharply increased with the global economic recovery, and foreign casters are unable to follow up in a timely manner after the market demand rebounds. This provides a historic development opportunity for Chinese casters and effectively stimulates the recovery of domestic casters export business. At that time, the quality of casters produced in China was uneven, and inferior labels quickly enveloped the emerging industry of casters. Lu Xianggen, who deeply understands that quality determines brand, understands that only by improving the quality of casters can Chinese casters truly go global.
Zhuoye manganese steel embodies "Chinese craftsmanship"
At the Zhuoye Manganese Steel Castor Factory, Lu Xianggen is "competing" to solve an invisible iron flower on the casters.
Don't think this welding iron flower is inconspicuous, this little welding iron flower may have hit Zhuoye's castor sign, "Lu Xianggen said seriously.
Details determine success or failure, and improving quality is always the eternal theme of building a brand. Today's Zhuoye has gone from Quanzhou to the world, and there can no longer be a trace of laziness.
Changing the world's perception of Chinese casters. "This is the Chinese dream of Quanzhou Zhuoye manganese steel casters, and it is also Lu Xianggen's patriotism as an industrialist.
In 2016, in order to improve the issues of easy wear and tear and difficult pushing and pulling of Chinese casters, Lu Xianggen resolutely adopted manganese steel material, which can significantly increase the service life of casters. In addition, the manganese steel casters produced by special processes can achieve more labor-saving results with the same load, greatly improving the work efficiency of the enterprise. Quanzhou Zhuoye manganese steel casters use user experience as the product quality inspection standard, continuously achieving technological innovation, thereby upgrading the quality of user life and promoting the high-quality development of the industry.
Quality is the life of products and also the life of enterprises. Lu Xianggen believes that in order for enterprises to survive and develop, they must continuously improve product quality. In recent years, enterprises have closely followed market trends, guided by efficiency and guaranteed by services, continuously improving their high-quality manufacturing capabilities and precision service levels. Through quality and innovation, Zhuoye manganese steel casters have made significant progress in building a local international brand in China, and brand building has made significant progress on the path of quality improvement and development.
From Zhuoye Quality to Zhuoye Culture
A thousand mile trip begins with one step. In the future, how should the Zhuoye manganese steel castor brand layout and explore new paths?
Lu Xianggen believes that in the future, enterprises will focus on in-depth layout in three directions: brand culture, team building, and product quality, vigorously implement the Zhuoye brand building strategy, and drive a new engine for the development of the castor industry. Create a one-stop, full scene customized solution for casters to meet customers' comprehensive requirements for casters.
Quality builds a brand, and only when the brand is strong can our products exert greater advantages. "Lu Xianggen is well aware of the significance of brand culture construction. In this era of rapid development of the manufacturing industry, Zhuoye manganese steel casters not only need quality, but also corresponding brand culture construction. Made in China should not just be manufacturing, but rather transforming from Made in China to a Chinese brand.
Nowadays, Quanzhou Zhuoye manganese steel casters are focusing on developing brand culture construction, building high-quality development with four beams and eight pillars through "online+offline".
In the production workshop, employees on the production line will recite this oath every day: I am willing to abide by all the rules and regulations of Zhuoye manganese steel casters, prioritize safety production, and never produce substandard products that enter the market. New materials are more labor-saving, and quality creates a brand, making contributions to the Chinese national brand! Strive hard to achieve the Chinese Dream of Zhuoye Manganese Steel Castors and "change the world's view of Chinese castors"!
This morning meeting vow rooted in the heart of Zhuo Ye's manganese steel caster employees aims to make employees remember Zhuo Ye's manganese steel caster's solemn promise, not to forget their responsibility and mission, to use the vow to compare their words and deeds, to take it as a code of conduct, and to practice it in their daily work. This is a solemn commitment to the country, customers, the company, ourselves and our families!
Zhuo Ye manganese steel casters are committed to creating our own brand, we have to establish brand awareness, accelerate the construction of brand culture, consolidate the brand status and influence, build the brand with a sense of responsibility, and establish the brand with action.
"How to realize our Chinese dream of Zhuo Ye manganese steel casters "to change the world's view of Chinese casters" depends on the value of our products, our thinking, our beliefs, our attitude and actions towards product quality, and our unwavering efforts to produce labor-saving, durable, efficient and high-quality products every day. Then we can get the recognition and support of our products from customers at home and abroad, and that will realize the Chinese dream of manganese steel casters. So we must keep in mind the mission of our brothers and sisters of Zhuo Ye manganese steel casters every day."
The brand culture into the heart of each Zhuo Ye people is the deep-rooted heritage of Zhuo Ye manganese steel casters, all the way, in various historical periods, Zhuo Ye people always keep close to the pulse of the times, seize the opportunity to inject new vitality into their own culture, constantly self-adjustment and transformation, through the ups and downs but not scattered, encountered setbacks and rise, to promote the continuous growth and expansion of enterprises, Zhuo Ye's growth is the best interpretation and proof of the vitality of Zhuo Ye culture. The best interpretation and proof of the vitality of Zhuo Ye culture.
Everything has its time, but the tree of culture is evergreen. The existence of material things will eventually perish, but culture is the only one that lives on. Culture is created by ourselves, and culture in turn shapes and influences each of us, and determines whether the goals we set can be achieved, in this sense, on the journey ahead of Zhuo Ye, nothing can stop us, and only we can stop ourselves. Let the brand culture of Zhuo Ye gather strength and lead Zhuo Ye people to go forward!
Post time: May-20-2023